According to the Ellen MacArthur Foundation, $500 billion is lost every year in clothing under-use and waste costs 87% of all fashion made goes to landfill. A hairstyle made from water, a dress that alters its shape according to sound: these are all possible.”īut, if the thought of operating so completely online makes you jumpy, there are more concrete applications for the tech. “Digital fashion allows people to fully experiment with how they would like to be perceived – and push limitless creative boundaries. “Our identities are constantly evolving and becoming more fluid by straddling both the digital and physical realms,” adds Stott. "The project hints at a future where we will be able to download content to our clothing, viewable through AR glasses, and present ourselves differently to everyone around us,” says Drinkwater. According to a recent report shared at the Camera Nazionale della Moda Italiana’s third international roundtable on sustainability in Milan, buyers at stores like Barneys and Saks in the US and Printemps in France expect to nearly double their total spending on sustainable products in the next five years, from 23% to 40%. From questions over modern slavery to the planet-levelling effects of over-consumption, fashion is under fire – and brands are having to adapt. Turn instead to the post-apocalyptic worlds of Blade Runner 2049 and the TV series The Expanse, and the offer is bastardised street wear, scavenged from the wardrobes of the past.Īnything, apparently, is better than what we have now. Follow the sartorial route of Ryan Coogler’s Black Panther, for example, and we can expect to sheath our fortunately pneumatic bodies in reinforced scuba suits. Watch any recent science-fiction movie and you’ll be struck by divergent visions of the future, as seen through the eyes of Hollywood costume departments.
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